Desert Diamond Casinos and Entertainment has acquired the naming rights for Glendale’s 18,000-seat arena. Desert Diamond and ASM Global have lined up new and exciting headline events to bolster the entertainment value of the property. Major upgrades to the arena and renovations to Desert Diamond’s West Valley property are also on tap under the new deal.
Desert Diamond Casinos and ASM Global revealed on Tuesday plans for a 10-year partnership that will rename Glendale’s 18,000-seat facility to the Desert Diamond Arena.
In a statement, Tohono O’odham Gaming Enterprise CEO Mike Bean said:
“Desert Diamond Casinos has always been committed to building a successful West Valley community with diverse entertainment options. It just made sense to connect our capabilities with our neighbors at ASM Global and the City of Glendale so we can deliver the best possible experience for all of our guests. We appreciate the vision of Glendale leaders in establishing a thriving sports and entertainment district where all of us can succeed together.”
Just the Beginning
Welcome to Desert Diamond Arena! The new naming rights agreement continues the success of our rapidly expanding sports and entertainment district. #GlendaleAZ is proud of its strong partnership with the Tohono O’odham Nation.
For more information, visit: https://t.co/tZ4FXYCTob pic.twitter.com/iahcs6engQ
— City of Glendale, AZ (@GlendaleAZ) August 23, 2022
Desert Diamond’s acquisition of the naming rights for the Glendale arena is just the beginning of a joint venture that is expected to run for 10 years beginning this autumn. The stadium rebrand includes new synergies that will bring expanded entertainment and economic opportunities for the city.
New headline events have already been scheduled for the arena, with acts that include Alan Jackson, Roger Waters, Pepe Aguilar, Ateez, and Professional Bull Rider teams. For 2023, headliners like Carrie Underwood and Rage Against the Machine have already been booked.
Aside from increasing and improving the entertainment offerings, Desert Diamond Casino and ASM Global are looking at implementing interconnected promotions, special offers, and new amenities. Major upgrades to the arena are also being planned while renovations to the casino’s hotel and resort in West Valley are also on tap, including a 600-room hotel spa and a 180,000 square foot convention space.
Desert Diamond West Valley Casino
Desert Diamond Casino West Valley ready for Feb. 19 opening. #Casino #Glendale #TheGlendaleStarhttps://t.co/xwQyCeC7CT
— The Glendale Star (@GlendaleStar) February 21, 2020
Desert Diamond Casinos and Entertainment is owned and operated by the Tohono O’odham Gaming Enterprise, which is the gaming arm of the Tohono O’odham Nation. The company has four properties located in Tucson, Sahuarita, Why, and one in West Valley in Glendale.
The $400 million Glendale property opened last February 19, 2020, or right before the onset of the COVID-19 pandemic. It closed one month later during the nationwide shutdown but reopened on June 5th of the same year along with its three other sister properties.
The 1.2 million square foot facility located north of the Westgate Entertainment District has a 75,000 square foot casino floor. It features over 1,400 slot machines, 48 blackjack tables, 36 poker tables, bingo, and five restaurants. Last December, the property opened a retail sportsbook with 8 digital betting kiosks, and a sports lounge with food and drink options.
