Market share analysis, and first 3 online casinos in Italy compared

The online casino market undoubtedly represents an important part of the gambling sector. The operators, from those more established to those on the launch ramp, have devised various strategies and explored the opportunity for the post-pandemic relaunch. Below we will analyze the best operators in the national territory and their market share, which were the most performing platforms and some useful statistics.

Scommesse Sportive vs Casino Online

Online sports betting revenues continue their downward trend, a decline that was highlighted already in October 2021, when they fell below the threshold of 100 million euros. According to statistics, the collection in May 2021 was 153.5 million euros. The annual downward trend is justified in part by the tax restrictions (May 2021) in agencies and betting shops, which have pushed numerous clients to bet online.

In contrast to the statistical data of sports betting, online casino revenues have instead increased significantly in the month of July 2022, with a increase in cash receipts at 4.9%. As a result, the online casino market has taken the long way from that of sports betting, this because it concerns the distribution of revenue derived from the gambling game. Just think that in May 2022, receipts concerning sports betting have fallen to 35.3% compared to 40.7% in April 2022.

Casino Online in Italy, statistics on turnover in July 2022

Comparing the date to the previous month, July 2022 has registered a considerable increase in players spending money in casino games. The profits of the online dealer have gone from 152.9 million euros (June 2022) to 160.4 million euros (July 2022). If we go to make a comparison with the previous year (July 2021), the collection was 129 million euros, so we can say that there was an increase in turnover of 24.3% for the 7th month of the year 2022.

Market share analysis, Lottomatica in first place

The month of July 2022 has once again confirmed the success of Lottomatica, which is in the first place among the operators that have the highest turnover this year, with a market share of 11.5%. That Lottomatica is in the first place is not a novelty, the company Lottomatica Spa has a very solid base and has recently included under its group also Goldbet, one of the first operators for gambling in the national territory.

Lottomatica has been present in the national territory since the early 90s, it was also the first operator authorized in Italy by ADM for the legal game market. The palinsesto of this online casino has recently enriched its catalog with casino proposals, giochi da tavolo, slot and live. For more information, you can visit this website for legal online casino analysis in Italy. Lottomatica, apart from being known for its security and reliability, is appreciated by the players for the variety of bonuses and promotionsnumerous payment methods and client assistance via email, messaging, contact form and telephone.

Sisal and Pokerstars complete the podium

In the classification of the first three online casinos in Italy by turnover in the second place we find Sisal, with one market share of 9.1%. This operator, born in Italy in the early 1950s, was imposed on the national territory with the renowned Totocalcio schedule and prize competitions such as Lotto and Superenalotto. In the course of the years it has made its mark even in the casino sector, offering hundreds of entertainment between slots, card games and live casino games.

On the lowest step of the podium there is instead Pokerstars with one market share of 8.8%. This operator is renowned in Italy mainly for the range of games and tournaments inherent in the Poker sport. To increase its appeal, Pokerstars often launches promotions to give away free spins to the slot for its clients. Dopo il successo obtained with Texas Hold ‘Em has obtained the ADM concession for i palinsesti delle scommesse sportive e dei giochi di casino online.

Revelations Planetwin365, Starcasino and Betflag

Among the sites that have increased their turnover in July 2022 compared to the previous year we find Planetwin365 in 8th position, with a market share equal to 5.71%. This operator, belonging to the SKS365 group, is very renowned in the casino, sports betting and other online entertainment sector, not only in Italy but also at a global level. Recently, Planetwin365 has implemented its strategy by signing an exclusivity agreement regarding the innovative games of Gaming Corps, a Swedish software house specialized in digital entertainment.

In 9th place is Betflag with a market share of 4.96%in proof of the fact that this online casino continues its rise among the best operators in Italy by turnover in 2022. Consulting the date of July 2022, there was a 5.91% increase compared to June 2022. Betflag is a platform affidabile, noted for sports betting and horse racing, has recently extended its catalog to casino games, live, slot, betting exchange, virtual betting, bingo and lottery.

In 10th position with the market share for the seventh month of the year 4.95% we find Starcasinò of the Betsson group, one of the Online Casinos with the highest growth in turnover in Italy in July 2022, compared to the previous year. This operator has recently announced its expansion, with the introduction of 24 new slot machines from the Swedish brand No Limit City, very famous lately among global players.


Confronting the best online casinos in Italy by entry, in the first place we always find the giants of the iGaming sector in the national territory. We are not surprised to see Lottomatica, Sisal, Pokerstars, Snai and 888 in the first five positions. However, there are some companies in the gambling world that are emerging with their innovative platforms, bonuses and well-conceived marketing campaigns that aim to increase their business volume.

Some Online Casinos can be considered new entries, and others have been able to innovate and adapt to better respond to the needs of players, expanding into the national gambling market. Among these, Planetwin365, Betflag and StarCasino have now entered a stable position in the top ten, with their market share, as regards the best operators in terms of turnover in 2022.

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