If there are two elements that you hear about very often, especially in recent years, they are definitely the digital marketing ed i casino online.
After all both were born out of the evolution of the Internet and we can still say that they both run on the same tracks. So we can say that even when it comes to online casinos, you can use more or less the same marketing techniques used for another product. But for what reason?
In essence even the online casinolike any other business, are faced with the eternal question of “How to attract new customers without losing existing ones”. So let’s understand what the main marketing techniques are to ensure that this result is achieved.
How do “old” customers stay
The “old customers”, or rather the customers already loyalare already fond of the brand and the offers of the online casino in question, but this is not why they should be kept aside precisely because they are one of the “fixed points” of the business.
Given the steady gain of this slice of customers, it is therefore necessary encourage them if not reward them precisely because of their being loyal customers. In this case, items such as weekly bonuses, free spin slot machines, preview demos of new games coming to the portal and so on will be introduced.
To sum it all up, what online casinos do is just make sure that such players continue to remain so and do not go to another portalespecially if it is competition.
… And how they attract new ones
If already loyal customers are a source of income, you should also carefully consider all possible revenue from futures new customers. But how is it possible to “draw their attention” to this or that casino?
A bit like you see in supermarkets, especially new ones, it needs to be made known thanks to the offers to entice the purchase of certain products and make the loyalty card. Even in the case of online casinos it is the same as they will offer free welcome bonuses and free spins, a bit like loyal customers, being very careful to indicate as is always the case with limited time promotions.
In this way we are pushing for the fact that, if you don’t take advantage now, after that it will no longer be possible and you will lose the offer. Once this point is clarified, let’s see some marketing techniques!
Reviews
When a customer buys a good or service he must be sure that “The game is worth the candle” therefore he will not spend money or time on something that does not fully convince him. You just have to be more discriminating with the help you render toward other people.
Precisely for this reason there are review portals that share all experiences users and professionals and can be used as a first showcase for new customers.
App
Everyone has one smartphoneor a tablet, and those who say no, 99% of cases, are lying. Online casino gambling is not only done at home with your computer, but also on the go thanks to smartphone and tablet gaming apps.
If online casinos want to retain and attract customers then you need to optimize your list of games also for the world mobile.
eSports and influencer
To always be a step ahead of the competitors, a good move is always to focus on the latest news and the most talked about topics. By combining everything together, you can use real ones “Advertising vehicles” such as influencers inviting them to their events, offering them gadgets and so on.
If you look at the world of sportsHowever, it should be noted that some online casinos have created and sponsored team in addition to including the category “electronic sports” among them possibility betting.
